001_upload_me_slowly 
UPLOAD ME SLOWLY is a motion design project that explores how poetry can be experienced in the digital space. 

In a world shaped by constant scrolling and swiping, texts are often skimmed instead of truly read. Poetry becomes shorter, faster, and easier to overlook.

By combining text with motion typography, the project uses animation to actively guide the reader and hold attention in an environment where focus is constantly breaking.


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002_biscriptual_typography

Typography and Graphic Design with Multiple Script Systems

People often see Cyrillic and immediately think of Russian. In fact, Cyrillic is a Slavic script with roots in Old Church Slavonic, and it is still used in many countries beyond Russia.

Bicultural typography is about combining two writing systems, for example Latin and Cyrillic, to create a consistent design. In the course, a full compendium was created exploring a wide range of different scripts.


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003_blind_tour_comic

What do designers do in restaurants?
Criticize menu layouts. Exactly.


This comic follows the everyday life of Stefan.
It deals with creative block, low pay, fear of
failure and the constant feeling of not being good enough, struggles many creatives can relate to.



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004_concept_dinner

The Concept Dinner is a carefully planned event where every detail is designed to fit together. It’s a celebration for my friends with a custom design that plays with space, mood, and atmosphere.

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005_suncream_campaign

Using some of the first AI Image generation tools, such as Midjourney and Adobe Firefly, I created a fictional poster series alongside my internship in 2024.

Inspired by the holiday season, I took the posters with me and placed them in situations where people are most likely to forget to apply sunscreen.


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006_paper_under_the_microscope

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

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007_license_plates_across_germany

People live in cities where they can get creative with the combination of letters on their license plates like turning an ordinary car into a unique eye catcher.

Germany allows surprisingly creative combinations, such as “S-EX” in Stuttgart or “BO-NG” in Bochum.

Since 2019, I’ve had a much sharper eye for license plates on the streets. Friends and family have joined in, sending me their best discoveries and helping turn this into a growing funny collection.


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008_key_visual_bodensee_summitdigital_25

The Summit Digital takes place annually at Konstanz, bringing together participants from Germany, Austria, Switzerland, and Liechtenstein. Each year, a new theme shapes the event’s visual identity. My key visual was based on the theme “Resilience.”




009_festival_redesign


A third semester project about giving an existing event a new visual identity.

I chose the traditional Bern selfbuild soapbox race for kids.
A charming local event with a lot of character. My task was to rethink its outdated 2006 Word flyer and bring the event’s inconsistent visual communication into a more coherent Swiss inspired design system.

At the event itself, I explored what makes the Bern race days special: the handmade projects, the playful atmosphere and the simple joy of building and racing together.

The new identity was designed to keep that charm while making the event feel more contemporary, playful and inviting especially for the kids.


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010_rheinenergie_campaign

The local energy provider RheinEnergie, based in North Rhine Westphalia, collaborated with 1. FC Köln on a campaign in which customers received €1 for every goal scored by the team.

The campaign included the development of a visual identity and a social media presence, as well as the design and animation of the content displayed on the stadium screens.




011_OMR_zum_dorfkrug_campaign

The OMR / Online Marketing Rockstars is one of Germany’s largest digital marketing and media events, held annually in Hamburg.

In 2024, major guests included Kim Kardashian and Tokio Hotel. In the same year, the Northern German brand Zum Dorfkrug, known for its salad dressings and desserts, used the marketing focused audience to create a fun and attention-grabbing campaign.

The agency Blood came up with two humorous slogans designed to put the brand in the spotlight during the event. The campaign was supported through social media, stickers, interactive elements, and free pudding giveaways, creating a playful and engaging brand experience.


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012_Youth_Protection

Children grow up in an environment where weapons are a constant element of games and power dynamics. There is often a lack of awareness around their impact. How does this relationship change as children grow older, especially when Ego-Shooter games become part of the picture?

This series of images tells its own story, allowing the visuals to speak for themselves.


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© Lea Kampmann, 2026                        
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